How to Use Photos to Drive More Inbound Web Traffic and Offset Photography Cost for Universities and Colleges
Universities and colleges take countless photos of their assorted activities – such as sports, graduation, alumni events, and conferences. In the past, these photos were stored in desk draws and file cabinets. To access the original photos, parents, students, and friends of schools had to go through a tedious process involving a series of phone calls. If the person was lucky enough to locate the photo, they had to then deal with even more steps to get a copy of the picture.
With the dawn of the Internet, school websites, digital photography, and low-cost online storage, school photos are accessible at the click of a mouse. However, many schools are still operating in the past – unaware of the advantages their photos can provide. Even if the awareness is there, many schools are constrained by the technology they use – and therefore are forced to place a small number of photos online for viewing, without a way for patrons to easily purchase the photos.
Digipixart believes that schools can leverage these photos to achieve the following:
- Provide parents, students, and friends with an invaluable service
- Raise capital to offset school costs
- Improve the school’s outreach by attracting more users to the school’s website
We have found that a school’s associates are interested and willing to purchase photos when a reasonable price is set. Since our system’s introduction in 2003, we have received very positive feedback from schools that use our online photo store. Their patrons like how they can easily find photos simply by visiting the school’s website – and easily purchase products online, such as prints, frames, digital copies, and specialty products (mouse pads, T-shirts, mugs, etc.).
What Stops Schools from Implementing an Online Photo Store?
Some schools feel that parents and students already pay tuition; therefore, charging for photos is a turn off. I argue that most schools have a bookstore where they sell numerous products with the school logo (sweat shirts, ties, etc.). So why not offer another set of products to those who want them? Product prices do not need to be expensive. For example, schools can set reasonable prices that cover the costs of hiring photographers. We have found that customers understand there is a cost involved with the service.
Other schools believe that it takes too much time to setup an online photo store. Indeed, some online stores take significant time and effort to implement. But our users have been pleased to discover that they can add our online photo store to their existing website in a matter of minutes. We’ve proven this with a variety of schools.
Parents Want to See the Photos!!!
Based on our experience serving schools since 2003, the reality is that parents and students are very interested in viewing and purchasing their photos. Photos are invaluable. They provide lasting souvenirs of life’s special moments. Parents especially enjoy those keepsakes when they are apart from their daughters and sons. The vast majority of parents are very appreciative that schools offer this valuable service, and we have never heard of a parent complaining about the associated costs.
Why Schools Should Offer Online Photos
Today, every school has a website. To get a return on the investment of building a website, you need high inbound traffic. There are many ways to increase inbound traffic – such as social media campaigns and paid Google Ads. Some marketing channels cost money and some don’t. If given a choice, wouldn’t you increase inbound traffic and spend as little as possible to do so? You can – by leveraging photos that have already been taken!
The simple fact is this: schools that use our online photo store experience more inbound traffic. The availability of photos drives people to your site – and keeps them coming back. That’s a win-win strategy:
- Your associates like seeing photos of various school events. They feel more connected with the school. And they are more likely to peruse additional parts of your website.
- You increase the value of relationships with your associates. You build a community. And you provide a photo service to those who want to use it.
In summary, schools have been taking many photos that parents, students, and friends are very interested in viewing and purchasing. With your website infrastructure already in place, adding an online photo store is a simple and effective feature that will increase inbound website traffic and provide a valuable service to the school’s community. That’s beneficial for everybody.
To learn more about how to implement an online photo store, please email to firstname.lastname@example.org or call, 703-426-5100.